Insights
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Marketing in a Downturn: When You’re Flying into a Storm, Don’t Turn off an Engine!
We are clearly in a period of huge uncertainty and the next few years could prove very challenging for us all. We know from experience that the first response of many businesses in a recession is to cut marketing spend. This “batten down the hatches” approach is perhaps an understandable reaction when businesses are anticipating that…
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How to Create Customer Journey Maps
One of the challenges for any business is to ensure that its customers’ experiences of purchasing its goods and services is the very best it could possibly be….
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They Could Be Anyone!!! How to Identify Your Target Audience
One of the most common questions we’re asked is “we have customers in loads of different sectors; who do we target in terms of marketing or communications?!” It’s a really key question, the more so with the growth of digital communications. Digital provides organisations with the capability to find, speak to, and engage with, customers,…
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Buyer Personas: What They Are & How to Create them
Understanding who your key customers are so that your company can anticipate (or just simply meet) their needs is something that a surprising number of organisations still struggle with. And yet this understanding clearly is fundamental, both to the organisation’s survival and its future success. Creating customer profiles is nothing new; the market research…
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How can Google Bard (AI) help a marketing director analyse Big Data?
A blog created by Google Bard Google Bard can help a marketing director analyze Big Data in a number of ways. First, Bard can be used to quickly and easily identify trends and patterns in data. This can be helpful for identifying new opportunities or for understanding how to improve existing marketing campaigns. Second, Bard…
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How Can AI Help Marketing Directors Do their Job?
Q: I’m a marketing director. Will AI mean my skills are no longer of use to companies, so I become obsolete? Google Bard’s response: AI is not going to make marketing directors obsolete, but it will change the way they work. AI can automate many of the tasks that marketing directors currently do, such as…
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IMPEL Consultancy offers support, education, and services across the broad landscape of digital marketing and beyond. Why not learn more about the business that can make your business boom…