Insights
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Marketing in a Downturn: When You’re Flying into a Storm, Don’t Turn off an Engine!
We are clearly in a period of huge uncertainty and the next few years could prove very challenging for us […]
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How to Create Customer Journey Maps
One of the challenges for any business is to ensure that its customers’ experiences of purchasing its goods and services is the very best it could possibly be….
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They Could Be Anyone!!! How to Identify Your Target Audience
One of the most common questions we’re asked is “we have customers in loads of different sectors; who do we […]
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Buyer Personas: What They Are & How to Create them
Understanding who your key customers are so that your company can anticipate (or just simply meet) their needs is something […]
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How can Google Bard (AI) help a marketing director analyse Big Data?
A blog created by Google Bard Google Bard can help a marketing director analyze Big Data in a number of […]
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How Can AI Help Marketing Directors Do their Job?
Q: I’m a marketing director. Will AI mean my skills are no longer of use to companies, so I become […]
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