Our Team

A commercially savvy, creative, analytical, and ideas-driven strategic and fully-rounded marketing team, combining the best of digital channels with traditional/off-line engagement.

We’ve worked in-house for nearly a decade in FTSE businesses, and we’ve been trained by the best.

We offer:

We have a huge breadth of digital skills/experience, and we are relentless in our determination to achieve results on your behalf.

We combine clear thinking with agility, determination, real impetus/drive and energy throughout a programme, adjusting where necessary, and advising as required.

We also focus on you! We listen and we’re supportive, always appreciating that sometimes even the best laid plans may need to adjust to changing circumstances…

IMPEL’s Senior Marketing Director

Gerry began her career as a marketing professional as an FMCG graduate marketing trainee for Diageo.  Since then, she has since worked for other FTSE 100 companies and international brand development consultancies, supporting organisations including: The IoD, John Lewis Partnership, Kingspan, Rittal UK, ARUP, SmithKline Beecham, and WHSmith News.

In 2023, she was awarded 92% by Yale University on completion of its Strategic Digital Marketing Course. Her 1200-word SEO assignment was awarded 100%.

Before this, she was sponsored by Google through its Post-Graduate Certificate in Digital Marketing, and again by The Association of Business Leaders for its ‘Executive Diploma in Digital Business’, achieving Distinction.

She is a trained board-level director, having been awarded the Institute of Directors’ Diploma in Company Direction.

She is a Fellow of the Chartered Institute of Marketing (CIM) and a former member of its SW Regional Board. She was awarded the CIM’s National Events Ambassador of the Year two years’ running (2021 & 2022) for her work supporting its webinar programme, attracting industry-leading speakers.

She has been a marketing tutor for the University of London’s Global MBA programme.

And she has a passion for helping start-up businesses, mentoring entrepreneurs in marketing and good business practices both independently and through the Gloucestershire Growth Hub.

Credentials & Qualifications:

  • Fellow of the Chartered Institute of Marketing
  • The IoD Diploma in Company Direction
  • Yale University’s Strategic Digital Marketing Course
  • The Association of Business Leaders ‘Executive Diploma in Digital Business’ (Distinction)
  • Google’s Post-Graduate Certificate in Digital Marketing

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