Services

We offer clients a broad spectrum of digital services.

This means we can not only make recommendations, we can also ensure that the programmes are delivered for you by our expert team.

Strategic Services :

B2B marketing audits/reviews

Strategic brand development (including buyer personas, customer journey analysis etc)

Digital transformation/AI support

Branding :

Website design/development (expert front & back-end developers)

Brand identity development (logo design)

Brand personality/archetype analysis

Sales Development :

Lead generation programmes/CRM support

SEO specialists (SGE)

Buyer funnel reviews

Social media advertising

Data-Driven Digital Marketing Analysis :

Google Analytics/GA4

Google Ads

Buyer personas & Customer journey mapping

Content Marketing :

Content creation & copywriting (webpage content, blogs, features, white papers etc)

Podcasting (produced & delivered by BBC radio producer)

Social media posts/campaigns (including video content)

Email marketing

Influencer relations (YouTube, TikTok)

Public Relations :

Media relations

Media training

Event management

Crises/reputation management

When we are stuck with a communication and digital challenge, Gerry is always front of mind to call for advice.

Cheryl Graham – Kingspan Water & Energy, Divisional Marketing Director

Working with Gerry has been instrumental to the success of our website marketing, and I look forward to continuing our work with IMPEL in the future. Gerry and her team go above and beyond and I can always trust her honest advice and expert guidance.

Peter Horobin, Director, Acer House Practice

You cut to the chase. You also cut through our business, took it apart from the foundations and rebuilt it for us, and made it better than we could have done it ourselves.

Ben Wilkinson, Director, Origin Health Group

The proactivity and enthusiasm is second to none and I feel very fortunate to work in partnership with a like-minded digital influencer.

Sarah-Jane Speers, Digital Communications Marketing Manager, Kingspan Water & Energy

Your market sector knowledge and connections are fantastic, partnered with strategic creativity and suggestions of project roadmaps, means we get more than we expect each time and this puts our brand in a very strong position.

Thomas Jefferson – Head of Marketing, Kingspan Energy Management, UK, IRL & ROW

Gerry worked with Defence Logic on creating a strategy to break into a new market. She was very knowledgeable and helped push us to a point where we are now well-engaged in the new market. Gerry worked beyond what was asked of her, and after we had completed the contract, she continued giving us additional high-value contacts in the target market.

Anthony Flemmer, CEO, Defence Logic