Why us?

What makes IMPEL stand-out for Clients?

We are proud to say that our relationships with clients typically develop into long-standing partnerships; in many cases, these last well over a decade.

Why? Our most recent customer survey highlighted:

1. Our marketing and product knowledge/expertise, coupled with our proactivity

“When we are stuck with a communication and digital challenge, you are always front of mind to call for advice.”

“It is great to have your full support for a range of projects and activities across the team and without you we would not have reached considerable milestones within our business unit.”

“Thoroughly impressed and feel that you deliver on every promise and exceed expectations.”

2. Our focus on partnerships

“It’s a pleasure working with you, and you feel like part of the team.”

“You have been and will continue to be an extension of our team.”

“The proactivity and enthusiasm is second to none and I feel very fortunate to work in partnership with a like-minded digital influencer.”

3. Clear strategic thinking and frameworks, underpinned by experience across many different channels – particularly digital

“We get more than we expected every time, and this puts our brand in very strong position continually. It takes a lot of the pressure off our team.”

“Your energy and meticulous approach to project management are fantastic. You have been a real support to the Water business over the past number of years – an invaluable team resource. Thank you!”

We create customer-centric marketing programmes uniquely tailored to you and aligned with your commercial objectives.

We directly align your value proposition with customer need.

You’ll find that our recommendations are targeted and practical i.e. within your resources.

Most of our marketing work is sourced through organic growth and referrals; testament that we only make recommendations that we can substantiate.

Our Process

Analysis of your commercial objectives, your marketing objectives, and your brief. We take a detailed look at your requirements and ensure we understand your expectations.

Investigation to ensure any assumptions, opinions, or beliefs have been fully checked out (e.g. around market size/share, competitor activity, target customer needs etc) and we’re all on the same page from the get-go.

Exploration and detailed research to identify where all opportunities for programme delivery and growth might lie. This doesn’t stop at the programme design and development stage; we stay flexible and open-minded throughout your programme’s delivery.

We understand that your needs, your customer needs and external factors (PESTLE) can be subject to rapid change. We might consider learnings and best practice from other sectors, where appropriate.

We spot-check all our recommendations against your brand so that we are aligned with your brand promise, archetype etc, alongside broader considerations such as your purpose, Vision, Mission, and Values.

All of this is designed to enhance your customer experience.

Creativity/Application to develop and bring the programme to life through a bespoke, distinctive campaign that supports your value proposition.

We combine our ideas with data analysis to ensure we’re engaging with your audiences and we remain focused on your objectives at all times.

We incorporate technology into our programmes judiciously, and always with a human hand on the tiller. We check, review, gather data, and apply any learnings to the programme during its lifetime, to ensure that it’s fully optimised and delivering against your objectives.

Our definition of agile organisations are ones that learn fast.

The proactivity and enthusiasm is second to none and I feel very fortunate to work in partnership with a like-minded digital influencer.

Sarah-Jane Speers, Digital Communications Marketing Manager, Kingspan Water & Energy

Working with Gerry has been instrumental to the success of our website marketing, and I look forward to continuing our work with IMPEL in the future. Gerry and her team go above and beyond and I can always trust her honest advice and expert guidance.

Peter Horobin, Director, Acer House Practice

When we are stuck with a communication and digital challenge, Gerry is always front of mind to call for advice.

Cheryl Graham – Kingspan Water & Energy, Divisional Marketing Director

Gerry worked with Defence Logic on creating a strategy to break into a new market. She was very knowledgeable and helped push us to a point where we are now well-engaged in the new market. Gerry worked beyond what was asked of her, and after we had completed the contract, she continued giving us additional high-value contacts in the target market.

Anthony Flemmer, CEO, Defence Logic

You cut to the chase. You also cut through our business, took it apart from the foundations and rebuilt it for us, and made it better than we could have done it ourselves.

Ben Wilkinson, Director, Origin Health Group

Your market sector knowledge and connections are fantastic, partnered with strategic creativity and suggestions of project roadmaps, means we get more than we expect each time and this puts our brand in a very strong position.

Thomas Jefferson – Head of Marketing, Kingspan Energy Management, UK, IRL & ROW