Why us?
What makes IMPEL stand-out for Clients?
We are proud to say that our relationships with clients typically develop into long-standing partnerships; in many cases, these last well over a decade.
Why? Our most recent customer survey highlighted:
We create customer-centric marketing programmes uniquely tailored to you and aligned with your commercial objectives.
We directly align your value proposition with customer need.
You’ll find that our recommendations are targeted and practical i.e. within your resources.
Most of our marketing work is sourced through organic growth and referrals; testament that we only make recommendations that we can substantiate.
Our Process
Analysis of your commercial objectives, your marketing objectives, and your brief. We take a detailed look at your requirements and ensure we understand your expectations.
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Investigation to ensure any assumptions, opinions, or beliefs have been fully checked out (e.g. around market size/share, competitor activity, target customer needs etc) and we’re all on the same page from the get-go.
Exploration and detailed research to identify where all opportunities for programme delivery and growth might lie. This doesn’t stop at the programme design and development stage; we stay flexible and open-minded throughout your programme’s delivery.
We understand that your needs, your customer needs and external factors (PESTLE) can be subject to rapid change. We might consider learnings and best practice from other sectors, where appropriate.
We spot-check all our recommendations against your brand so that we are aligned with your brand promise, archetype etc, alongside broader considerations such as your purpose, Vision, Mission, and Values.
All of this is designed to enhance your customer experience.
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Creativity/Application to develop and bring the programme to life through a bespoke, distinctive campaign that supports your value proposition.
We combine our ideas with data analysis to ensure we’re engaging with your audiences and we remain focused on your objectives at all times.
We incorporate technology into our programmes judiciously, and always with a human hand on the tiller. We check, review, gather data, and apply any learnings to the programme during its lifetime, to ensure that it’s fully optimised and delivering against your objectives.
Our definition of agile organisations are ones that learn fast.