Our Impact

Smart Thinking for Marketing Transformations

Our whole approach is geared to deliver transformation of your brand.

We have years of experience, collective marketing nous, incisive intelligence, and business acumen, which we apply to create a bespoke strategy for you.

We have used our specialist knowledge to solve a huge range of client marketing and commercial issues, from the apparently simple, to the most complex of problems.

Here is just a small selection of the challenges we’ve successfully managed….

Created, out of nothing, the award-winning campaign “The Great Cover Debate” that delivered blanket UK national newspaper, TV, and online coverage and was supported by every UK magazine publisher

Part of central strategic marketing team that put Pimm’s into cans – the UK’s first ready-mixed spirit drink

Achieved ‘unprecedented’ lead generation for a global IT infrastructure business in UK market

Professional advisor to a hugely successful healthcare start-up, created full strategic marketing programme, ranking it high on search engines (in less than six months), generating huge traffic and repeat business, and winning professional awards

Developed regional digital marketing programme that, in 18 months, turned European IT manufacturing facility from an ‘unknown’ to winning numerous business awards & becoming renowned local employer

Rebuilt the corporate reputation of the UK’s leading media distribution business with key media/other stakeholders. Instrumental in restoring customer trust and confidence. Won industry ‘Oscar’ for customer communications

Took over responsibility of failing divisional B2B Google Ads campaigns, analysed & identified faults. Transformed all campaigns into high website traffic drivers/converters.

Created UK strategic & tactical marketing campaign for national product launch (flood attenuation) that positioned a business as an industry leader in the sector, and created ‘high levels of demand’ for UK commercial team

Ready for your own transformation?

If you would like to transform your business, please email us to book a free, no obligation, initial chat.

Contact IMPEL

You cut to the chase. You also cut through our business, took it apart from the foundations and rebuilt it for us, and made it better than we could have done it ourselves.

Ben Wilkinson, Director, Origin Health Group

Working with Gerry has been instrumental to the success of our website marketing, and I look forward to continuing our work with IMPEL in the future. Gerry and her team go above and beyond and I can always trust her honest advice and expert guidance.

Peter Horobin, Director, Acer House Practice

Gerry worked with Defence Logic on creating a strategy to break into a new market. She was very knowledgeable and helped push us to a point where we are now well-engaged in the new market. Gerry worked beyond what was asked of her, and after we had completed the contract, she continued giving us additional high-value contacts in the target market.

Anthony Flemmer, CEO, Defence Logic

When we are stuck with a communication and digital challenge, Gerry is always front of mind to call for advice.

Cheryl Graham – Kingspan Water & Energy, Divisional Marketing Director

Your market sector knowledge and connections are fantastic, partnered with strategic creativity and suggestions of project roadmaps, means we get more than we expect each time and this puts our brand in a very strong position.

Thomas Jefferson – Head of Marketing, Kingspan Energy Management, UK, IRL & ROW

The proactivity and enthusiasm is second to none and I feel very fortunate to work in partnership with a like-minded digital influencer.

Sarah-Jane Speers, Digital Communications Marketing Manager, Kingspan Water & Energy